Michael Allen is an experienced market research and marketing business owner collocated between the UK and the Netherlands, with over 25 year as a successful entrepreneur in contact centres, economic development and market intelligence. He also trained with Blair Singer on the Train the Trainer programme.
As a creator of the Choose an Idea Challenge, book and start up course for entrepreneurs, his approach to how to start a business is simple: keep things low risk, practical and streetwise to build a solid foundation that can then be fine-tuned for optimal success and happiness.
He has a passionate advocate for entrepreneurial life, protector of the interests of new start ups and ethical “failed” entrepreneurs alike. His two books “Choose an Idea with Confidence!” and Bouncepreneurs – How to Successfully Bounce Back After Business Failure” share a common theme of risk reduction. Michael really loathes seeing entrepreneurs fail and his passionate about reducing failure rates in start ups and longer-running businesses. He has undertaken extensive study in entrepreneurship psychology, innovation, marketing technology and causes of start up success and failure which allows him to assess your start up opportunity through a truly unique lens.
Michael will work with you to show you how to start a business that fits your situation, mind set and location. He will allow you to get into business ownership and doing the things you love! Michael draws on his years of business experience to help you choose, find, test and launch a successful and sustainable business
Michael Allen Founder of Choose an Idea author of the How to Choose a Business Idea course and book